Not all clients need a really complex, multi-page website. This client simply wanted ONE PAGE. All she needed was an affordable online presence: a domain name, a few photos, and basic information about her company and an easy way to be found online. BOOM! Now she's got it.
We just wrapped up this website redesign project for the Delano Inn. They needed a website update that was lighter, less cluttered, and functionality to allow them to make updates themselves and add news, events, photos, etc. What a fun project to work on!
Wrapping up the logo design process for a new AVEDA salon in Lansing - and it IS a process. What a pleasure to work with these ladies - some customers are just darn pleasant, fun, and kind, and they are all three! Here's an example of the last round of drafts. They chose #3!
I often get phone calls from clients who I've done websites for - they call and want to know how their website can "get to the top" of search results.
It sounds so simple. It should be easy, right? Can't I just flip a switch for them and make it happen?
Golly, I sure wish I could. But that's not how it works.
Regarding coming "up on top" for searches on google/bing,yahoo, etc. - there are a variety of factors that contribute to your ranking:
Keyword optimization - this is something I can take a look at and add to ... I can spend a couple of hours brainstorming key words and researching what words people have been using in searches to find your website. I could do my best to optimize the heck out of your site to the best of my ability. I can do this. But this is not all.
Website blog/news, and other updates - every time you publish something NEW on
your website, for example, when you add some news or write a blog and press SAVE - you
"republish" your website and add that new material to the world wide webs, which will be found
when people search for words or topics that you've mentioned or covered.
So, the more you update your site, the higher the likelihood that
you'll end up in someone's google/bing search results. No time to update your website or no ideas? Then hire someone creative to do it. (ME, for example!)
..but that's not all:
Google Ads (pay per click for example) - if you want to guarantee that you will be at the tippy top of google search results - we can look into google ads - you can tell google what your budget is and they will put you at the top. For example, google has options that only make you pay when people actually click on your website link. Google has options for lot of ways to do this. It might be worth giving yourself an online advertising budget... 20 bucks a month? 100 bucks a month? ...and giving it a try.
..oh, and don't forget about:
Website traffic - the more you advertise your site and "push" people toward your website (via facebook, advertisements, online ads, email newsletters, billboards, etc., etc.) will also help your search ranking results.
..so, what I'm trying to say is:
So, in summary, it's a summary of efforts that'll get you to the tippy top! Starting with optimizing your keywords would be a good place to start, but that's not all. Good luck!
A new logo is always exciting. It indicates freshness, renewal, creativity, and the beginning of things to come. I very much enjoy working with client Ropes Courses, Inc. on marketing and design projects - their Sky Trail® product line has become wildly successful all over the globe, soon they will release a new model to add to the Sky Trail® family: Sky Trail® Navigator!
For more information on Ropes Courses, Inc., visit their website here.
One of the very most important components of a successful business is having organized, beautiful marketing and communications. Dickerson's Greenhouse, is a client that has been in the process of updating their company "look" and image - they are moving toward introducing a line of products that are fun and eco-friendly and it is important for them to look professional, yet natural and earthy.
After updating their logo, one of their first steps in this process was to update their business documents as we put the marketing plans in place.
Next up - a redesign of the Dickerson's Greenhouse website to match their changing brand!